Module 1Understanding Modern Art – From Confusion to Confidence

● Ever stood in front of a modern artwork and thought "What is this even about?" This lesson will change that.
● Get a clear, energizing overview of the most important movements shaping modern art — from the mid-20th century to today.
● Build a solid foundation that helps you recognize styles, decode intentions, and truly connect with art.
● Gain insights into how art reflects society, emotion, rebellion, and innovation across time.
● After this, you won’t just see art — you’ll start to understand it on a whole new level.

Module 2 Art Market Jargon Demystified – Speaking the Language of the Art World

● Ever felt out of place in a gallery or art fair? This lesson gives you the confidence to join the conversation.
● Unlock the secret codes of the contemporary art scene — no prior knowledge needed.
● Understand how value is created, where art is sold, and what people really mean when they talk about “important” work.
● Gain tools to engage with curators, collectors, and artists without feeling like an outsider. ● Includes a bonus guide with smart, go-to phrases to spark conversations and sound like a pro.

Module 3Navigate Galleries & Art Fairs Like a True Insider

● Learn how to approach galleries and art fairs with full confidence, clarity, and curiosity — no more feeling out of place.
● Discover how to build meaningful relationships with galleries that can lead to insider access and smarter collecting.
● Master the etiquette, lingo, and strategy for asking the right questions—and even negotiating like a seasoned collector.
● Get an exclusive breakdown of the different types of art fairs and how to find the right ones for your taste and budget.
● Walk into your next opening or fair feeling empowered, connected, and ready to discover your next favourite piece!

Module 4. What Makes Art Worth Millions?The Mystery of Pricing

● Discover how reputation, rarity, and cultural relevance drive the price of modern art to astonishing heights.
● Understand the powerful role of auction houses, global wealth, and celebrity influence in shaping the art market. ● Learn how perception, not just talent, can turn a canvas into a multi-million dollar investment.
● Explore real-world examples — from headline sales to conceptual provocations that flipped the market on its head.
● After this lesson, you’ll never look at a price tag — or a banana taped to a wall - the same way again.

Module 5. Behind the Scenes – Discover the Magic of the Artist’s Studio

● Step inside the private world of artists and learn what really happens in the space where creativity begins. ● Understand the rituals, materials, and raw process behind finished artworks — and why the studio is so much more than just a workspace. ● Learn the unspoken rules of studio visits so you can engage respectfully, ask the right questions, and build meaningful connections. ● Whether you're invited to a visit or simply curious, this lesson opens the door to a more intimate, insightful experience of art.

Module 6. Start Your Art Collection – No Millions Required

● Learn how to confidently collect art whether you have $50 or $5,000 to spend — because great taste isn’t reserved for the ultra-rich.
● Discover where to find affordable, meaningful art (from open studios to online platforms) and how to spot pieces with lasting potential.
● Understand what drives art value and how to make smart decisions without compromising your budget or your taste
● Get practical tips on budgeting, negotiating, and taking care of your growing collection.
● Start curating a personal collection that reflects your story, passions, and evolving eye for beauty.

Module 7. How to recognise good art – Rethink What Really Matters

● Challenge everything you thought you knew about what makes art “good” in today’s world.
● Explore how emotion, innovation, and timeless relevance shape the impact of contemporary work. ● Discover a refreshing perspective that goes beyond trends, hype, and elitist gatekeeping. ● Learn to trust your own instincts and develop a deeper, more personal connection to art. ● This lesson isn’t about right answers—it’s about awakening your own eye and voice as a viewer.

Bonus Content

+ PDFs with Useful Expressions – Sound like an insider with smart, conversational phrases for gallery visits and art fairs.
+ Top Galleries & Art Fairs List – A curated guide to must-know institutions and events around the world.
+ Recap of Key Learnings – Stay sharp with condensed summaries from each lesson, perfect for quick refreshers.
+ Continued Exploration Resources – Books, podcasts, platforms, and websites to keep your art journey alive long after the course ends.